Enroll Now in our "Premium Sales System"

Stay on top of the best tips, resources, and conversations from Elizabeth Yang and her powerhouse community network.

All things you need to power you up with sales, marketing, mindset and the latest hacks on productivity and social media. Our philosophy is simple. We grow and rise together for faster results.

 Want to learn about a

specific topic?





Book Club

Lead Generation





blog image

What Your Voice Communicates to Your Buyer with Tracy Goodwin | Elizabeth Yang Show E20

January 17, 20243 min read

Voice coaching isn’t just something for those doing a lot of public speaking, starting a podcast, aimed at a specific gender or ethnicity or even English-as-a-second-language speakers.

In every conversation you have, your voice is communicating subtle signals to who you’re talking to like whether that person should trust you.

These signals are often connected to what you believe about your self-worth, and if you’re not aware, your voice might be exactly what is costing you high value sales by creating sounds that are subconsciously telling your buyer NOT to buy from you. 

Tracy Goodwin is a voice coach who uses the psychology of voice to uncover what is happening internally that is causing you to create sounds in your voice that are costing you what you want because of how you’re being processed in the subconscious of who you are speaking with. 

In this episode, Tracy shares how to know what your voice is communicating to your buyers and how you can get to the root of what’s causing that so you can shift your voice to work for you rather than against you.


“What is happening internally to create sounds in your voice that are costing you what you want because of how you are being processed in the subconscious of the listener?” - Tracy Goodwin

Tune in for:

01:27 — How Tracy uses voice psychology to uncover limiting subconscious beliefs — What is your voice telling your buyer, regardless of gender or ethnicities?

03:53 — The different types of "voice masks" you may use to cover up a feeling of unworthiness

09:02 — How you can become more self aware of what your voice communicates and shift it 

15:23 — Why “getting the words right” doesn’t matter as much as the sound of your voice 

22:38 —  The seven layers of voice and how to uncover your true voice


Tracy Goodwin, owner of Captivate the Room and creator of Psychology of the Voice® has taught thousands of celebrities, professionals, entrepreneurs, even supreme court justices how to transform their lives and the lives of their listeners with their voice by stepping into the power of their natural voice so they amplify their authority and captivate the room. Tracy’s unique approach, Psychology of the Voice® gets to the core of limiting voice habits and transforms voices from the inside out. 

Tracy holds a BFA from Baylor University and master’s degrees, she has a New and Noteworthy podcast, Captivate the Room, and is a highly sought-after speaker on stages around the globe.




💸Grab Your Freebie to Conversations to Dollars: Your High-Value Worth Sales Guide

Turn your classy conversations into happy sales with your high-value worth sales guide!  Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!

Click here to download the guide →

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

voice psychologyVocal coachingvoice coachsales psychology
Back to Blog


Logo of the Elizabeth Yang Show, a podcast on Apple Podcasts focusing on social sales for diverse leaders.
Elizabeth Yang Show on Spotify: Empowering diverse leaders with innovative social sales strategies.
Elizabeth Yang’s YouTube Channel: Dive into social sales mastery for entrepreneurs and leaders.
Elizabeth Yang’s podcast on Google: Strategies for diverse leaders to excel in social sales.

Copyright ©2023 All rights reserved | Better With Company LLC | Terms and Conditions