Enroll Now in our "Premium Sales System"

Stay on top of the best tips, resources, and conversations from Elizabeth Yang and her powerhouse community network.

All things you need to power you up with sales, marketing, mindset and the latest hacks on productivity and social media. Our philosophy is simple. We grow and rise together for faster results.

 Want to learn about a

specific topic?





Book Club

Lead Generation





blog image

Scale Your Beauty Business By 52% By Creating a Hybrid Business Model with Birdie Lee | Elizabeth Yang Show E21

January 23, 20243 min read

Birdie Lee is a successful serial beauty entrepreneur with a brick-and-mortar studio that’s a one-stop shop specializing in fine line tattoos, gel nail services, lash extensions, permanent brows, and body contouring.. 

She knew how to bring in new clients, but hit a plateau in her revenue because she couldn’t figure out how to scale to that next level. 

It was frustrating for her because she was able to double her sales every year on her own, but for the first time, she felt stuck. 

In this episode, Birdie shares how Elizabeth supported her to create a high-ticket online offer to attract high value clients and the shifts she needed to make in her brick-and-mortar business that would allow her reach her sales goals with this new hybrid business model. 

A forward way of doing business, this hybrid business model of having online and brick-and-mortar revenue streams, allowed her to break through her plateau with a steady 52% increase in high value sales. 

They also discuss how Birdie needed to shift from being an expert and a mentor to becoming a better leader for her team to be able to contribute to that growth and take on more clients without burning out. 

Tune in to hear the powerful work Birdie did to transform her self-worth to feel confident to raise her prices and create a high ticket online offer, show up differently as a leader, and step into her next-level of entrepreneurship online with a premium brand.


“I didn't really know how to be the boss to coach my team.

I was just telling them, ‘Do this, this, this, and this,’ but I wasn't seeing results.

You were able to teach me how to become the leader that I needed to be for my business so that I can also then coach them how to grow as well.” - Birdie Lee

Tune in for:

02:50 —How Birdie increased sales 52% with a hybrid business of online and brick-and-mortar income streams

05:42 — What was causing a plateau in Birdie’s business and what she changed to scale past it 

14:55 — The shifts she made to coach her team to manage and add to the brand’s growth and their own individual sales


Birdie Lee is the owner of PLee Beauty, a studio that specializes in gel nail services, lash extensions, permanent brows, body contouring. She is also the owner of BLINKD, an extension of PLee Beauty which specializes in Fine Line Tattoos. 

In addition to her beauty services, Birdie also offers different online and in-person mentorship programs to start your own beauty Fine Line Tattoos or Lash business. She guides you from getting state certified to hands-on mentoring and training  in the technique to the grand opening of your business and becoming booked and staying busy with new clients 


💸Grab Your Freebie to Conversations to Dollars: Your High-Value Worth Sales Guide

Turn your classy conversations into happy sales with your high-value worth sales guide!  Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!

Click here to download the guide →

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

how to scale a beauty business
blog author image

Elizabeth Yang

Back to Blog


Logo of the Elizabeth Yang Show, a podcast on Apple Podcasts focusing on social sales for diverse leaders.
Elizabeth Yang Show on Spotify: Empowering diverse leaders with innovative social sales strategies.
Elizabeth Yang’s YouTube Channel: Dive into social sales mastery for entrepreneurs and leaders.
Elizabeth Yang’s podcast on Google: Strategies for diverse leaders to excel in social sales.

Copyright ©2023 All rights reserved | Better With Company LLC | Terms and Conditions