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How to Attract High Value Clients That Pay Premium Prices | Elizabeth Yang Show E13

September 26, 20232 min read

Even established businesses can still make these startup mistakes. 

When you first start your business, it can be easy to think if you offer lower prices or a discount it will help you attract those initial clients and think that they’ll have such a great experience, they’ll buy again at full price. 

Discounts and low prices attract “Walmart” shoppers. 

When you want to raise your prices and work with more high-end clients, you can’t turn those “Walmart” shoppers into “Nordstrom” shoppers. 

Becoming first choice for high value clients is all about your premium brand and positioning over time.

In this episode, Elizabeth shares what you need to understand about high-end buyer psychology and three strategies you can start using now to attract high value clients who will buy at any price point.

Listen on your favorite podcast app.


“High value buyers are not only buying the experience in terms of a great customer service experience, but they are also buying into a lifestyle that they want to maintain or aspire to have.”

Tune in for:

01:44  — Discounting or starting at a lower price point positions you like Walmart

03:01 — Becoming the first choice for high value clients is all about your premium brand and positioning over time

04:01 — Understanding the psychology of transactional buyers, value buyers, and relationship buyers 

12:49 — How to go from general to specialized to attract high value clients 

16:06 — Why a couple of weeks isn’t enough time to determine if your messaging is working

17:59 — How to ensure your experience delivers on your brand promise

19:42 — What results you can expect when you focus on building a premium brand

Mentioned in this Episode:


The new way to sell is on social media. This accelerator is for professional service-based entrepreneurs desiring to learn how to generate leads online by optimizing their social media presence to convert their dreamy premium clients into sales. All with no ad spend.


💸Grab Your Freebie to Conversations to Dollars: Your High-Value Worth Sales Guide

Turn your classy conversations into happy sales with your high-value worth sales guide!  Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!

Click here to download the guide →

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

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